Every time I think up a title, label or term for a game, I run it through the search engines to make sure it doesn't have an existing use. About two-thirds of the time I end up having to drop it because turns out:
* Its already the name of an obscure online company.
* It's already being used in another game, usually for a similar concept.
* It's the brand of a freelance graphic designer.
* It's the performing name of DJ, porn star or eclectic dance troupe.
Lots of competition for punchy titles
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